Proofreading, sometimes called mechanical editing, is the process of checking the grammatical accuracy of written content. It involves ensuring all spelling, capitalization, punctuation, formatting, noun-pronoun agreement, verb usage, and sentence structure is correct. While often neglected, this step in the writing process is critical to establishing credibility with an audience. One or two errors might cause a reader to question the validity of your work. If you're not fluent with the rules and mechanics of grammar, it's best to have a professional editor proofread your writing before publishing it.
DEVELOPMENTAL (LINE EDITING)
Developmental or line editing is the process of assessing the piece of work as a whole, considering its tone, accuracy, clarity, consistency, and overall effectiveness. Line editing helps ensure a work's argument and main points are clear and well-supported. Line editing also ensures that a document is engaging and compelling where necessary.
Fact-checking is a straightforward type of copy editing that ensures all facts are accurately represented and appropriately attributed according to the publisher's style requirements.
SEO COPY EDITING
When writing for the web, it's essential to write and edit your copy for search engine optimization. That means identifying the keywords your target audience is searching for -- writers often leverage SEO agencies during this phase -- and incorporating those words or phrases regularly and naturally throughout the copy.
As a general rule, it's a good idea to refresh your published content every quarter to include news and updates concerning your business or non-profit organization. Content refreshing can involve a simple review to check for a stale or outdated tone of voice, inaccurate or changed information, and other out-of-date copy. Refreshing digital content can also help improve SEO results.